You’ll have to go to the U.K., but there’s apparently a banana price war happening – the ASDA supermarket chain has been cutting prices on the fruit for weeks now. Currently, the fruit runs at 38 pence per kilo, which comes out to about 30 cents (U.S.) per pound. That’s the lowest I’ve ever seen for a supermarket fruit – and ASDA offers home delivery. The Sun – Britain’s raciest and most awesome daily paper thinks this is big news, too, reporting that other chains are really, really peeved.
It shouldn’t come as a surprise that the chain is owned by Walmart, which has – in the U.S. – undercut Chiquita and Dole by sourcing its own unbranded fruit, and has added a new twist to the strategy by offering Fair Trade product in 100 of its stores, according to an announcement made last week. (I’ve got issues with Fair Trade – more on that next week.)
Tags: Banana Price Watch
